10 digital marketing strategies for advertising

Only 10 digital marketing techniques which can drive your firm to a great success. 

Now days, whoever you are seeing are involved in digitalization. Of course its a modern era . 

Every sector is switching from physical form to digital form and so the business styles. 

Digital or online marketing is a boon to the producers, customers as well as third parties also. Those days are gone when the customers can't get or can't afford the products/services of type they want , but today with the increase in technology , with the help of some great tools and softwares and with some amazing marketing strategies we can achieve anything . Or simply say digital marketing can let you watch, play and control the customer's mind . 

When implemented in the right way, digital marketing will enable your business to target and reach its customers, classify new ones, increase sales, and experience lasting growth.

Now more than ever, digital advertisements allow your company to have more visibility throughout a much wider audience. However, if your ads aren't well thought out, you most likely won't get the outcome you're hoping for. Whether it be the design, channel, or messaging elements, every aspect of the advertisement needs to be taken into consideration for it to work in your favor.

That being said, below, I compiled a list of the digital marketing strategies used the most successful digital marketers in the world.

So take a look.... 

1. Proper strategic planning

If you are from a commerce background than you know well for every function planning is a priority, so it is based on the fundamental of

" No pain, no gain " If you will plan wise, look at the past of other successful firms then you will analyse their mistakes as well as their success. 

Next in planning comes 'RESEARCH' if you will do research on public's taste & preference then you'll know where to advertise and why. 

For eg - If you want to advertise a photo editing app, so where you'll go. Facebook or Instagram?

The right option will be Instagram because now days more than the 70% of the world's youth uses Instagram more than Facebook and Instagram is platform for a creative, good quality posts, so the faming chances of photo editing app will be high there. I'm not saying that Facebook is a bad idea for advertising , as a fact Facebook is a

great advertising space for small businesses. It depends on your product/service where to go and advertise, so choose wisely for best results. 

2. Improve your social media presence

Building your online presence in social media is the another process of digital marketing. So if you want to fame your product , you have to make it go viral in the best relevant social media platforms. It is a way to stand out from the crowd and do your work effectively and efficiently. 

The social channels represent a living, breathing group of people voicing opinions and responding to world events. They are in constant flux. Developing a capability to monitor this in real time and responding to it with agility is critical to being relevant to the social conversation.

Social media's have enough power to make you and your product superstar in just one night. 

3. Give your best presentation

Next things which matters a lot is your creativity , designs and the way of giving your presentation

The first thing that your target audience will see is yours design. 

Whether you’re designing a website, a landing page or creating an image for your website, ad, or infographic, you need to have good design skills. 

So for this there are many graphical designing tools like Adobe Photoshop, Kuler, Gimp, Canva etc. which will help you to create and customise your website related images, logo, mascot, font, or color scheme, having it included can help make your brand recognizable. You want to catch the eye of the audience, but you also want to maintain their attention and have them remember your brand. Incorporating unique and creative visual elements into your ads is crucial to the success the ads will bring you.

4. Blend SEO and content

SEO means search engine optimization, it is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword. 

Giving a good content for your product/service will be good for your ad. Your content should be

• Attractive
• Appropriate
• Valuable
• Original &
• Sufficient

Amalgamation of content (visual, text, video, infographics, audio, etc) does much better than using a single type of content.

5. Use right tools

You have to use different marketing tools if you want to popularize your product. Marketing mix helps you to run effective campaigns. 

So in order to run different marketing mix activities you have to start, gaining perfection in this. 

6. Make your website all screens friendly

Make ensure that your website should be all screens friendly, so the users who are exploring your website through any gadget whether it is a mobile, laptop, desktop, tablet etc. They should feel nice and easy. For this you should design your website keeping this aspect in your mind. 

So, it is crucial to make your website and content accessible to users on all screen sizes.

7. Target audience 

Another important step is to know about your target audience. 

It is like tracking audience that what they think , like, in which social media they spend the time most. When it comes marketing through social media, Facebook is the best option for advertising with the customer's interest. 

Facebook is already leading superior level of digital advertising because they have the best options to define who you want to market to and you can set whatever budget you are comfortable with.

This is why it's important to have a defined target audience, you have to know what they like to do and what they want so you know how to create content that will capture their attention."

8. Marketing infographics

An infographic is a collection of imagery, charts, and minimal text that gives an easy-to-understand overview of a topic.

When you need to give someone a really quick rundown on something that can be hard to explain in words alone, an infographic is a good way to go.

According to the content marketing survey Venngage conducted this year, about 40% of marketers said they found infographics to be the most engaging form of content and used it frequently in their marketing.

Marketing infographics can be used for a wide variety of purposes, including:

• Comparing various products, plans and services. 
• Summarizing and repurposing content. 
• Educating your audience about your business. 
• Explaining important concepts, visually. 
• Setting business goals and planning your growth strategy. 
• Listing resources, options and tips. 
• Visualizing your customer journey. 
• Boosting social sharing and brand awareness. 

9. Take feedback

Feedback is another important aspect for digital marketing. Customer's feedback are the valuable insights for marketer. 

In short, getting feedback from your customers is a great way to build your product or service, and an easy way to grow your business. It can inform you whether a product or service is falling short of your customers’.

A digital marketer also should create a email list to give future info or updates to the customer. 

10. Take a look on analytics

Digital marketing analytics is the translation of customer behavior into actionable business data.

Today's marketers can use digital analytics tools like Google Analytics to examine the many online channels their buyers might interact with and identify new revenue opportunities from existing campaigns.

Using analytics help you can gain information like how many are visiting to your ad/website , from where they were visiting. But don't worry it don't gives personal information about customers. Its not a spamming tool. 

Its just a data meter of how well you are doing. 

So , here are all the 10 best strategies for digital marketing. And yes these all are applied & tested. Give a try to these strategies in your business. Let me know through comment if you have any suggestion regarding above content! 

Thank you.